Learn What It Takes to Split-Test Your Landing Page
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Even if you’re relatively new to Internet marketing, you know how much importance is placed on your landing page. It’s much better to send targeted traffic to a landing page than it is to send it to a website’s homepage. However, to get the most from your landing pages, it’s vital that you regularly try out different elements so that you can raise the conversion rate for the page. Just getting lots of traffic isn’t enough, you also need to work on your conversion ratio so that you can get the maximum value from every visitor who comes your way. In this article we are going to look at three unique but effective split testing tips for your landing page.
You already know how important it is to have a good headline if you want to make a big impact on your conversion rate. Lots of tests have shown that even with a tiny alteration to your headline, you can alter your results. In addition to the pricing factor, it is only the headline that has the biggest effect on the conversion rate of your landing page. So do not ignore your headlines when it comes to testing; it’s important to test your headlines as much as possible so that you can get the best results from it as possible. The more emphasis you place upon your headlines the better performance you will get. Your conversion rate might or might not be improved when you put testimonials on your landing page–sometimes having a clean page without these things is a better idea. There have been times when conversion rates dropped after testimonials were included in the landing page. The primary point here is that even though testimonials aren’t necessarily a bad thing, they might not be as helpful as you originally thought they would. Again, this shouldn’t discourage you from using testimonials altogether, just make sure that you do enough testing before you put them on your landing page for good.
Change your background color to something that goes with your overall site design to see if you improve the conversion rate of your landing page. A good color to experiment with is ‘Blue’ as it usually denotes trust. Put soothing colors into your background and see what sort of response you get from your audience. Sometimes split testing will reveal data that you didn’t think was likely. When you work with your background color, do not limit yourself; try any of the colors you think might work well. Remember; what matters most isn’t what you enjoy but what your prospects are most likely to respond to.
As a professional Internet Marketer, you ought to know how important split-testing is; you’ll get so much more from your landing page if you just know how to conduct your split-tests on a regular basis. This information is only a starting place; keep going and you will learn quite a lot more about the ways in which your landing page converts and gives you the highest results possible via your split-testing.
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