Plenty of Realtors and also brokers are actually taking advantage of employing Facebook “opt in” offers to get individuals to like their pages prior to receiving a free product. This real estate marketing tactic is really a highly effective way to enhance social coverage, authority, in addition to chances for future business opportunities too.
Just recently, we found a great plugin that you can now utilize for your WordPress real estate blogs that provides similar functionality. It is referred to as the “Like Gate,” and may be used to hide material on your pages and / or blog posts until a person “likes” your site content.
Keep in mind, it is critical that you provide your visitors with intrinsic value by giving a hook that trades excellent information for a social share. Truth be told, this is the only means that you will be able to build up your Facebook page’s presence and also trust amidst your customers.
Top Benefits of Utilizing the Facebook Like Gate for Real Estate Marketing
1. It offers free marketing and even increased social coverage. Instead of only driving traffic utilizing Facebook advertising, it will be possible to extend your impact by appearing on others’ news feeds. As a result, you can be developing your group of fans and also potentially attracting some other clients which you otherwise couldn’t reach.
2. In addition, using this WordPress plugin will help you to examine numerous promotions too. There are a number of ways for you to split test ideas by utilizing this wordpress plugin on several pages and blog posts as an example, and then discovering which type of free subject matter attracts the most business. Now you have beneficial facts which can be shifted over to your other squeeze pages to use along with any type of paid advertising campaigns.
3. Next, this real estate marketing wordpress plugin may be used to provide extra nested offers inside your article content or even squeeze pages. To illustrate, consider using the Like Gate in combination with your lead capture forms as a way to capture likes for your Facebook page in addition to your regular email opt ins.
What Special Offers Could be Buried Behind Your Like Gate?
- Free report on building credit, first time home buyers or even finding foreclosures
- Property listings, free advice, and/or promotions using video
- List of the prime foreclosure homes within your area
- List of valuable resources and also electronic books for prospective buyers to read
And the list continues on. Hopefully this helps describe the advantages and also potential ways that you can begin employing this fantastic application for your own business. For a lot more imaginative marketing ideas to improve coverage and sales for your business, check us out right now at Real estate marketing 411.